Affects of user generated videos on brands

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Publication Type	thesis;
School or College	David Eccles School of Business;
Department	Marketing;
citation_author	Carroll, James Eugene
citation_title	Affects of user generated videos on brands
citation_date	2009-05
Description	The conclusion is that UGVs can have an effect on brands however, only a few examples exist that conclusively show this. No accurate tools exist to measure an increase or decrease in brand equity based on UGVs. The paper concludes with a discussion of factors that may be relevant regarding brand image online. It is essential that a firm assess how its brand, logo and other assets are being used in cyberspace.
Type	text;
citation_publisher	University of Utah;
citation_keywords	Branding; Marketing; Advertising
citation_dissertation_institution	University of Utah;
citation_dissertation_name	Honors BS;
citation_language	eng
Relation-Is Version Of	Digital reproduction of “Affects of user generated videos on brands” J. Willard Marriott Library Special Collections HF91.5 2009 .C37
Rights Management	© James Eugene Carroll, To comply with copyright, the file for this work may be restricted to The University of Utah campus libraries pending author permission.
Format-Medium	application/pdf (portable document)
Format-Extent	85,077 bytes
Identifier	us-etd2,148801
Source	Original: University of Utah J. Willard Marriott Library Special Collections
Conversion Specifications	Original scanned on Epson GT-30000 as 400 dpi to pdf using ABBYY FineReader 9.0 Professional Edition.

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