Affects of user generated videos on brands

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Publication Type honors thesis
School or College David Eccles School of Business
Department Marketing
Author Carroll, James Eugene
Title Affects of user generated videos on brands
Date 2009-05
Description The conclusion is that UGVs can have an effect on brands however, only a few examples exist that conclusively show this. No accurate tools exist to measure an increase or decrease in brand equity based on UGVs. The paper concludes with a discussion of factors that may be relevant regarding brand image online. It is essential that a firm assess how its brand, logo and other assets are being used in cyberspace.
Type Text
Publisher University of Utah
Subject Branding; Marketing; Advertising
Dissertation Institution University of Utah
Dissertation Name Honors BS
Language eng
Relation is Version of Digital reproduction of "Affects of user generated videos on brands" J. Willard Marriott Library Special Collections HF91.5 2009 .C37
Rights Management © James Eugene Carroll, To comply with copyright, the file for this work may be restricted to The University of Utah campus libraries pending author permission.
Format Medium application/pdf
Format Extent 85,077 bytes
Identifier us-etd2,148801
Source Original: University of Utah J. Willard Marriott Library Special Collections
Conversion Specifications Original scanned on Epson GT-30000 as 400 dpi to pdf using ABBYY FineReader 9.0 Professional Edition.
ARK ark:/87278/s6mg8412
Setname ir_etd
ID 192529
Reference URL https://collections.lib.utah.edu/ark:/87278/s6mg8412