The online identity formation of the institution of higher education: analysis of power relations and subject positions
| Publication Type | dissertation |
| School or College | College of Humanities |
| Department | Communication |
| Author | Massie, Keith R. |
| Title | The online identity formation of the institution of higher education: analysis of power relations and subject positions |
| Date | 2011-05 |
| Description | The current study examined over 3000 visual images on the homepages of 234 National University to determine how power relations are depicted. Using a hybrid methodology of grounded theory, critical discursive analysis, and facial prominence scoring, the work culminates in a theory: The (Im)Balanced Theory of College Identity Formation Online. The theory holds that colleges used different tactics, strategies, and resources when depicting various subject positions on their homepages. |
| Type | Text |
| Publisher | University of Utah |
| Subject | Power relations; Representation; Subject positions; Theory; University homepages; Visual narrative |
| Dissertation Institution | University of Utah |
| Dissertation Name | Doctor of Philosophy |
| Language | eng |
| Rights Management | Copyright © Keith R. Massie 2011 |
| Format Medium | application/pdf |
| Format Extent | 704,544 bytes |
| Identifier | us-etd3,31307 |
| ARK | ark:/87278/s6k93p8w |
| Setname | ir_etd |
| ID | 194550 |
| Reference URL | https://collections.lib.utah.edu/ark:/87278/s6k93p8w |