Institute of Public and International Affairs (IPIA)
citation_author
Zimmer, Zachary
citation_other_author
Chappell, Neena L.
citation_title
Distinguishing the spending preferences of seniors
citation_date
1996
Description
One thousand, four hundred and six seniors were asked about their consumer spending preferences. While some could name a product spending preference, others could not. This study examines the characteristics that best distinguish those elders who are uninterested in spending on consumer products from those who choose product specific preferences. Discriminant function analyses show that age best distinguishes the non-interested group from the others, supporting a previous report by Walker and Schwenk (1991). Income and health status most reliably separate those whose most important spending priority is a recreational product from those most interested in basic needs or housing products. Those whose spending priority is a housing item tend to be home-owners who have lived in their residences for long periods of time. The results confirm that the heterogeneity among seniors documented in other areas (such as health and social characteristics) extends to their consumption preferences. The diversity in spending preferences can be understood in terms of a desire to enhance quality of life.
Type
text;
citation_publisher
Cambridge University Press
citation_volume
15
citation_issue
1
citation_firstpage
65
Citation_lastpage
83
citation_keywords
Spending preferences; Seniors;
Subject (LCSH)
Older people; Consumer behavior; Older people -- Economic conditions;
citation_language
eng;
Bibliographic Citation
Zimmer, Z., & Chappell, N. L. (1996). Distinguishing the spending preferences of seniors. Canadian Journal on Aging, 15(1), 65-83.
Rights Management
(c) Cambridge University Press http://www.cambridge.org/ Permission granted by Cambridge University Press for non-commercial, personal use only.
